Saturday, 5 January 2013

Companies that manufacture shoes in the world (2) : NIKE

Development of Nike Shoes

Nike, Inc.. is one of the company's shoes, apparel, and sporting goods in the United States, which is one of the largest in the world. They are famous because they are able to sponsor several world-renowned athletes such as Tiger Woods, Ronaldo, and Michael Jordan. In addition, Nike company also has a contract / agreement with a variety of world football teams such as Manchester United, Barcelona, Arsenal, Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red Star Belgrade, Inter Milan, VFL Bochum, VFL Wolfsburg, and much more. However, there is news that says that they are often accused of employing children - minors. And that statement is certainly making a name Nike is a little tarnished.



History of Nike


1964

Based from the name of the Greek goddess of the means of victory, Nike was founded in 1964 when an athlete once mahasis accounting at the University of Oregon named Phillip Knight, mengagas running shoes imported from Japan to compete with German brands such as Adidas and Puma were later dominated the U.S. market. The advantage is that the Japanese shoes cheaper because labor is cheaper in Japan.

1970
He started selling shoes around with a purpose athletics stadium, where sales are slowly but surely increasing dramatically. In the 1970s, Knight and his growing company saw the beginning of the revolution and start jogging mmasaran products for non-professional runners as well. He then immediately open up a broader market and change the image of running shoes to fashion shoes and attract everyone from children to adults to wear.

1979-present

In 1979, Nike running shoes are the major ones in the country - states. And this year, Nike has mastered half the market in the U.S. and with revenues reaching U.S. $ 149 million. In 1980, Nike had reached 50% market share in the U.S. athletic shoe market, and the company went public in December of that year. Its growth was due largely to the advertising "word-of-foot" (to quote a Nike print ad the late 1970s), from television commercials. Nike television commercials nasionl first took place in October 1982 during the broadcast of the New York Marathon. Ads created by advertising agency Wieden + Kennedy, which had formed several months sbelumnya in April 1982. Can we look like in the mid-1980s, Nike company is not deterred, until in the end there is a strong competitor vukup Reebok. At the time the sale is above Nike Reebok had suddenly. But in 1990 Nike re-lead the company, especially since the introduction of the shoes "Air Jordan" supported and promoted by basketball star Michael Jordan.
Nike is the company ethos involves a strong dedication to sports and fitness. Staff at the company headquarters, Nike World Campus in Beaverton, Oregon, is expected to spend several hours each day in the gym. They are described by the director of Nike as "athletic, outdoor, lets-do-it-together types.
Companies want to be seen, in the words of the OWII, as a young, American and hi-tech enterprise, devoting a lot of attention to research and development.



Nike developments in Asia

Apart from a brief but unsuccessful experiment with manufacturing in the U.S., Nike shoes are always made in Asia, first in Japan, then in South Korea and Taiwan, and more recently in China and Southeast Asia. Nike began production in South Korea and Taiwan in 1972, attracted by cheap labor there, and was soon joined by other companies including Adidas and Reebok. But Nike then initiate further steps. Instead of having their own factories, they contracted local production in Korea and Taiwan.
As the company Nike boss Phil Knight said: "There is no definite value in making something. Value is added by careful research, by innovation and marketing" (Katz 1994). Nike now basically follow the idea of a designer and marketer of footwear. Industry then performed by suppliers Korea and Taiwan. Again, other companies follow this model.
In the 1980s, Nike tried to make production in China, in partnership with state-owned companies, but it is actually disastrous. Nike then move investments into Taiwan. Nike then take advantage of the labor costs are cheaper there.
In the late 1980's with the labor unrest in South Korea-increasing levels of wages and loss of control of the workplace by the Korean authorities - have made the country less attractive to investors, both foreign and domestic, who began looking for another location more fun. Nike then moved their operations to southern Thailand and Indonesia, in search of cheaper labor and less hassle. Wages in both countries touted as one of the cheap because it only uses a quarter of the rates paid in South Korea. Some associations Nike is headquartered in Taiwan also established in Southeast Asia.
Another reason for this shift is that in 1988, both South Korea and Taiwan to lose preferential access to the U.S. market, which has long as they enjoy the status of "developing countries" under the General System of Preferences (GSP), U.S.. Korea and Taiwan investors and then moved to a factory in Thailand, Indonesia and China by making use of GSP privileges from poor countries. Of the seven top suppliers of Nike sports shoes in 1992, three is a Taiwanese company that manufactures its products in China, the other three operations in South Korea, and also in Indonesia, one is a company in Thailand.

The development of Nike in Indonesia

Nike has been operating in Indonesia since 1988 and nearly a third of the existing shoe is a product of it. In a press interview in November 1994, the company Nike in Indonesia coordinator, Tony Band, said the company used a total of 11 contractors in Indonesia. Among these is the base marks associated company Nike in South Korea and Taiwan, which are also at the same time produce for other brands like Reebok, Adidas and Puma.
The relationship between Nike and contractors in Indonesia is quite close. Each Nike personnel in each factory in Indonesia to check the quality and workmanship that meet the stringent requirements of Nike. Most of the factories producing for Nike is located in a newly developed area for light industry and Serang in Tangerang, west of Jakarta. In the Korean-owned factory, top management held by the Koreans. mid-level managers and supervisors can also come from Korea or Indonesia. But all production workers are from Indonesia, especially young women in the 16-22 age group, usually workers from Java

Nike Skateboarding (SB)






Nike Skateboarding (SB) was born in 2002. Nike SB shoe model this is specifically designed for skateboarding. Made of materials - materials that would be stronger than the material - the other shoe materials, due of course to play with the board that there are layers of sandpaper on top, it needs a strong shoe material and certainly not material carelessly. Sample material is suede. Suede is the material most commonly used in the model skateboard shoe. Generally suede is thick, and a little fuzzy. And usually, shoes - shoes like Nike SB skateboard is designed to make the skateboarder feel comfortable wearing them. Material sole and a soft side is the hallmark of this shoe model Nike SB. As well as these shoes have a variety of functions, can be used for skateboarding, as running shoes, and is also suitable for use walk - the road.
             As soon became famous, this shoe was then favored by many young people as designnya quite interesting and varied. Nike issued a model any more - the model, such as the Nike SB Dunk, Nike SB Paul Rodriguez, Eric Koston Nike SB, Nike SB Stefan Janoski, and much more. In this era, Nike SB shoes eventually become a favorite for young people, especially in Indonesia.

10 Shoes Nike the world's rarest

10. Nike SB Dunk Low Supreme
Nike SB Dunk Low Supreme possessed two different versions, white and black. Supreme is inspired by the Air Jordan III. Which means the Supreme Court, produced only 500 pairs each, and only sold in Los Angeles, New York and Tokyo. Two Nike SB, the most hard to find even in any condition. Nike SB dunk low supreme sliced ​​in September 2002. Supreme White has white, and blue, and Supreme Black has black, and red. Two Nike SB has a high standard of design that will never come again.

9. Nike Dunk SB Low Zoo York

This is another sneaker shoes made ​​by nike Danny Supa and collaboration. As the name suggests, Zoo York met with nike and make their own version for the dunk low. This shoe display graphics Zoo York boards in the side panels and legs and comes with gumsole like chocolate. This sneaker is produced in limited quantities. Only 444 pairs were rumored to exist.

8. Nike SB Dunk Low California / Cali


To show appreciation to skater-skater California. Nike SB sneaker was designed and named it the Nike SB dunk low Cali. When it was originally released in July 2004, just skate shops in California that received low dunk SB Cali. Rumor has it, these shoes produced only 444 pairs. As we can see, the shoe color is taken from the flag of California

7. Nike SB Dunk Low Chocolate


Nike SB collaboration with Chocolate Skateboards designers to design limited this dunk. Features color sneaker was designed by Richard Mulder, while cross logo was designed by the late Margaret Killgallen. This graph was created to honor skateboarder Keenan Milton, who died in July 2001. Reportedly shoes produced only 300 pairs.

6. Nike Dunk SB Low What the Dunk


Nike SB What the Dunk took from SB nike elements that have been released. Sneaker is a milestone creation by Nike, never before have so many pieces of different designs, patterns, materials or colors that have been put in a pair of Dunk. Nike SB is the market range between $ 250 - $ 300 (USD 2.5 million - USD 3 million). Nike SB produced only 300 pairs.

5. Nike SB Dunk Low Paris

Nike SB is probably the most expensive on the market today, dunk low Paris very limited, only about 150-200 pairs produced. Sneaker is tailor-made for the "White Dunk" traveling art exhibition. When the shoes arrived in Paris, these shoes really like paris artwork itself. These shoes feature the work of French painter Bernard Buffet, who died in 1999 and before he painted it on canvas. At the exhibition there should be a lottery to get these shoes, but then canceled because so many people trying to get a pair of these shoes. Instead, these shoes are sold at some selected stores in Paris including Opium and Colette, where people have to wait for days in freezing conditions to get nike sb's. If agan agan nike sb happened to find it, expect to pay over $ 1000 for them.

4. Nike SB Dunk Low Pigeon NYC


Pigeons exemption made ​​headlines across the country, not because of their exclusivity, but because of the uproar it caused in front of the store at Reed Space in NYC shoe was released today. Produced only 150 pairs worldwide, so agan agan can guess how many pairs of the store has. Sales of these shoes cause massive crowd in front of the store and no one willing to wait, and camping around the store. The sneakers were causing unrest. The police had to be called and until there is a rumor thugs around the store that are ready to jump in those who have just bought a pair. Apart from all the commotion, the sneakers that create problems for many people. This shoe has a feature in contrast to the gray color of orange on the outside and inside. Features embroidered heel NYC pigeons represent entirely.

3. Nike SB Dunk Low Supas


As the first sneaker to be released officially in the Nike SB sub-division in March 2002, Supas will always be remembered as an important part of Nike history. Nike was once popular in the world of skateboarding. As the name suggests this shoe color scheme chosen by the famous skateboarder, Danny Supa. These colors are made ​​to reward the hometown Supa Baseball team, the New York Mets. Although not directly hit when originally released, Supas is one of the most rare and sought after collectors. It is not known how many pairs were released.

2. Nike SB Dunk High Flom



Getting a holy grail equivalent to getting a pair of "For Love or Money" aka Nike Dunk SB Flom. Dunk SB Flom no doubt, as Nike SB's most difficult to obtain. Futura, designer shoes are just creating 24 pairs were given to friends and family. Different currencies from around the world can be seen on the Nike SB Dunk High Flom, this unique design can be identified by almost all people are familiar with the shoe game. Do not expect to find this in a local shoe boutiques, shoe hit the consignment stores such as co-Flight Club with a price tag ranging from $ 9,000 - $ 16,000 (USD 90 million - USD 160 million) depending on size. Seeing these shoes is once in a lifetime so if you can see the price of these shoes on ebay might be surprised

1. Nike SB Dunk Low eBay Charity


Ebay Dunk SB nike may be the rarest ever made, but now there is only 1 pair. In August 2003, auctioned and sold for $ 30,000 (USD 300 million) and the winner received a kick from a suitable size. The results of the auction to make a skate park in the portland area. The original sample, look at the auction, ended up being crushed, cut into pieces. This sneaker is truly unique. Skin marks ebay signature in green, blue, yellow, and red with white. And also, the words "Nike" on the heel are stitched with style font eBay.

Source :

http://infosepatu.wordpress.com/2011/04/13/sejarah-berdirinya-perusahaan-nike/
http://radityaekaputraa.blogspot.com/2011/11/faktor-yang-mempengaruhi-keputusan.html
http://www.ceriwis.web.id/gossip-and-gallery/6518-sejarah-merek-merek-sepatu-terkenal-adidas-nike-convers-sneakers.html
http://ivan-tewu.blogspot.com/2010/11/7-merk-sepatu-skateboard-yang-menjadi.html
http://www.inmystery.com/2010/03/10-sepatu-nike-terlangka.html

1 comment:

  1. that's wonderful and informative article about Everyone Loves Shoes. thanks for post this article.

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