Sunday, 13 January 2013

Companies that manufacture shoes in the world (8) : CROC


It seems almost everyone knows a famous footwear brand, Crocs. Products from this brand, which is favored Crocs Shoes and Sandals walks, has proven to sell more than 100 million pairs of Crocs shoes and sandals around the world.

The form is unique, make it have its own special impression for the viewer, coupled with Croslite material that has proven its convenience, making CROCS easily become a favorite for many people. Excellence in design and Croslite material is what ultimately brought CROCS BRAND earned the accolade Of THE YEAR 2007 by the Drapers Footwear Awards.

CROCS beginning of the birth, can not be separated from the cold hands of three people friends - GEORGE B. BOEDECKER, JR, SCOTT Seaman and LYNDON "DUKE" HANSON.

CROCS design itself was originally inspired clog / sandal plastic that is widely used in the spa, as well as sandals klompen, traditional sandals from Holland. Then the design inspiration is combined with a special plastic material known as Proprietary Closed-Cell Resin (PCCR), the trade name "Croslite", a     production company called CREATION FOAM, INC. in QUEBEC, CANADA.

Of these two things, attractive design and unique materials, the first born CROCS production known as CROCS BEACH originally intended for use on the beach, because it has the advantage of the design that fits in the leg and has many small holes as circulating flow air, so it remains comfortable and safe because the material is waterproof, non-slip and lightweight.

Then in 2002, the first production, CROCS BEACH, for the first time introduced and sold at an event "Ft. Lauderdale Boat SHOW" FLORIDA, and successfully sold as many as 200 pairs.

Starting from the moment of "Ft Lauderdale" that, three more determined to develop this CROCS footwear toward more serious. Slowly company called Crocs, Inc.. continues to grow, as a first step the company creator Croslite, CREATION FOAM, INC. purchased and all patent rights in 2004. Then continue with the purchase of Jibbitz shoe accessory manufacturers in October 2006, to cater to individual needs accessories Shoes and Slippers CROCS.

In January 2007, the Company purchased CROCS OCEAN MINDED, manufacturer of footwear made from leather and Ethylene-Vinyl Acetate. Continued in July 2007, CROCS back to buy a company, ie BITE FOOTWEAR, manufacturers of Sandal and Shoes. To strengthen the distribution and marketing, in April 2008, Crocs purchased a company called TIDAL TRADE, INC..

The development of CROCS, INC. continues, even now thought to have employed about 5300 staff, has an annual turnover of approximately U.S. $ 170 million, has a factory manufatur in countries such as Italy, Mexico to China. It was a remarkable achievement is not it? Hopefully the company's success story can be an inspiration to us all.

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