Wednesday, 2 January 2013

History of Shoes (2) : An unlikely pair of forgotten

Shoes are one kind of footwear that accompany each step we travel and activity. Besides being gaiters as footwear, shoes also can make us look presentable and good in view. Students, teachers, employees private sector, civil servants, security guards, police, presidents, ministers and others often use the shoe to perform their duties. Behind a pair of shoes that we wear often, there is an interesting history. Here's a brief history and development.

A Brief History About Footwear
Primitive Shoes Model From the beginning, our ancestors had to utilize shoes made ​​footwear. This happens, because they've been thinking about the effects if not wearing footwear. For example, when hunting, stepping stones can hurt leg gruff and others, eventually they create such footwear shoes to protect his feet. Starting from the ice age or 5 million years ago, shoes made ​​from animal skin. This shoe is found found in large quantities in the Inland Missouri, USA. It is estimated that these shoes are from 8000 BC. Besides the United States, in the mountains of France also find shoes that are thought to originate in the year 3300 BC. Eventually, grasses and shrubs can also be utilized as a shoe. Grasses and shrubs helps to protect from the sun and cold temperatures. Shoes were also found in ancient Egyptian, Viking and Ancient China.
 
In Ancient Egypt, seen from the painting in Thebes, Egypt, that the Egyptians had been wearing footwear around the 15th century BC. This painting illustrates craftsman who was sitting in a low chair. A craftsman busy making sandals and there are also other craftsmen who were busy memjahit shoes. Sandals and shoes at the time made ​​of cloth, palm leaves, papyrus, leather or similar material woven. In Egypt, the shoes are things that indicate social status. Usually the use of shoes are rich people. For the King of Egypt, used shoes are shoes that are beautifully painted.

At the time of the Ancient Greeks and Romans, footwear is one of supporting their daily activities. Footwear is also an elegant fashion style for them. At that time, many types of footwear that is in use by them. Here are the types:
  1. Baxa or Baxaea: Sandals made ​​of woven palm leaves. Typically, these sandals are used by the lower classes and the clergy. These sandals also have similarities with those sandals of ancient Egypt (in writing by Apuleius). Craftsmen sandals called baxearii / solearii. 
  2. Solea: lightweight footwear used in the home 
  3. Calceus: Footwear used outside the home 
  4. Soccus: Footwear that covers the top of the foot. In use in the house as a slipper or slippers in western culture. 
  5. Cothurnus: boots that shows all of her toes. Cothurnus also made ​​thicker with cork to the needs of riders, actor tragedy, hunters, and nobles who wants to look handsome and tall. 
  6. Caligae: Shoes from strap to strap around the calf.
At the time of the Ancient Greeks and Romans also are characteristic of the type of shoes (caligae). Their shoes are ropes that surround the calf. Usually after the war and be victorious, the soldiers pressed nails of bronze, silver or gold in their shoes.

Developments Shoes Under Age
1. Plimsolls
The shoes for the first time in repose rubber soles made ​​in 1800
 
2. Keds (1916)
Keds (read: Kets) are trademarks of the American who introduced shoes with rubber soles paved with bodies made ​​of canvas. Keds was first made ​​in 1916 by the U.S. Robber Company (then changed its name to Uniroyal, then Uniroyal Goodrich, and which is known now that Michellin) and the brand was bought by Stride Rite and last owned by Collective Brands.

Name Keds was going on Peds name, which in Latin means "foot". But it did not happen because the brand is already in use. In 1917, Keds on another name ie Sneakers, because the material is smooth and at the time it happens because the mass production of very happy predictably brand.
Year 1960-1970, Keds shoes issued special athletes in the call Pro-Keds. Kebanyakkan sells shoes basketball shoes. In India, Keds shoes have become calling all athletes.
 
In 1990 to 2008, Keds was forgotten in the 1990s, but in 2000, sales have increased dramatically due to pengeluarkan "The Champion" sneaker white leather and black are sold in the market. Then open the Keds Studio that can be used to design a shoe buyer his own by adding an image or writing that he wants. And lastly, in 2008, issued Keds Keds Green products are environmentally friendly. Issued Keds shoes containing 20% recycled rubber soles, non-toxic ink or eco-friendly, nickel-free eyelets, and shoe laces are made ​​from 100% recycled Polyethylene Terephthalate (PET),

3. Converse
Convers era past
Converse is a shoe company that has been around since the 20th century. The company was created by a manager footwear, namely Marquis Mills Converse in 1908. The company was originally a shoe company that makes shoes men, women and children special winter. Converse made ​​4000 pairs of shoes every day at first, but in 1915, Converse has started making shoes for tennis athletes.

The turning point was when the company in 1917, the Converse All Star Basketball Shoe, introduced. Then in 1921, a basketball player named Charles H. "Chuck" Taylor complained of leg pain. Then, giving Converse Chuck jobs, which makes it a Salesman as well as ambassador to promote Converse all over America. Meanwhile, in 1923, was listed on the signature All Star patch. Chuck worked until 1969 before his death.
In the 1940s, Converse producing shoes for people in the military because it was World War. In the end because Converse is growing rapidly as iconic brand, the company bought the rights to Jack Purcell shoe trademark of BF Goodrich in 1970.

 4. Adidas dan Puma
History of a very famous brand shoes in starting in 1920 by Adi (Adolf) Dassler in his mother's laundry rumang. It was Adi Dassler made ​​a small project by making sport shoes. Because of the high quality of the shoes produced, eventually even a small business to fruition. In 1924, Adi Dassler and his brother Rudolf Dassler founded the "Dassler Brothers OGH​​" that will become the embryo of Adidas now.
 
Dassler's commitment to quality, bringing Bassler Brothers as a producer of high quality shoes, so often used by legendary athletes for the Olympic period. The highlight of Dassler shoes Brothers fame was when Jesse Owen became the most successful athlete at the Berlin Olympics in 1936 by Dassler made shoes.

In 1948, Adi and Rudolf decided to split up and each making its own brand of shoes. Rudolf making brand shoe "Puma and Adi made ​​brand" Adidas ". Taking the name comes from the name Adidas Adi Dassler by combining the first name and the Adi tribe kara surname Dassler as" das "that being said Adidas. Native name is Adolf Adi Dassler Dassler. But the Germans used to call the name Adolf Adi. DI supported by the field of broadcasting and television, adidas benefited from sporting events such as the Olympics or soccer, because loga 3 Sripes them easily recognizable from afar. He also registered as a trademark logo 3 Stripes from adidas. 3 stripes were created so the foot is stable, namu a logo.

5. Nike 
 Nike is the name of the Greek goddess-based, which means victory. Brand of shoes that have the slogan "Just Do It" was founded by athletes as well as employers Oregeon named Philip Knight in 1964. Philip mengagas running shoes imported from Japan to compete with Puma and Adidas which then dominates the shoe market in the United States. Advantage, the Japanese labor can be paid less, so the price of Nike shoes have a more affordable price.
In 1970, Nike shoes just produced for professionals, but for Philip attention shoe revolution, finally make shoes for the non-professional runners. This year, Philip also sought to expand the marketing and image change into running shoes fashion shoes that can attract buyers range from children to adults.

In 1979, the company has mastered half the market in the United States and to earn revenues of U.S. $ 149 million. In mid 1980, the company's position seems unassailable, but the sudden attack from the rival party, Reebok. But in 1990 Nike re-lead the company, especially since the introduction of the shoes "Air Jordan" supported by basketball star Michael Jordan.

source:
http://id.wikipedia.org/wiki/Alas_kaki
http://en.wikipedia.org/wiki/Adidas
http://en.wikipedia.org/wiki/Converse_(shoe_company)
http://en.wikipedia.org/wiki/Keds_(shoes)
http://gempakboh.blogspot.com/2012/06/fakta-sejarah-nike.html
http://translate.google.com
http://wolipop.detik.com/read/2012/06/26/093224/1950754/233/8-pilihan-sepatu-buatan-indonesia-yang-berkualitas
http://www.tumblr.com/tagged/top-12-celebrity-shoe-brands
http://asal-usul-motivasi.blogspot.com/2010/10/asal-usul-sepatu.html
 

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