ADIDAS and PUMA, ALWAYS COMPETING BUT TIGHT.
If heard two brand names must have been familiar ga. Adidas and Puma is famous brand name. Some people in the world, especially the world erapa people are more familiar and more familiar with Adidas products output, but also a little ga who know or prefer products made in Puma.
Know whether you, if in fact the founder of two famous brands is a pair of brother and sister were born to families khususya father, who worked making shoes? for this must have occurred ga. Well that's why I want to discuss two of these famous brands. Other than that I've just watched a documentary about two brothers that had a great influence in the world war and the football world.
Adidas AG is a manufacturer of sports clothing from germany and the parent company of the adidas Group excluding Reebok company, Ashworth, Rockpot. In addition to producing sportswear, is now beginning to spread to sunglasses, watches, shirts, bags. Adidas was founded by the inventor Adolf "Adi" Dassler and registered in 1949. At that time also create a symbol of three black lines resembling shoes even now still being used.
Puma (Puma SE) is the same company that was formed by the founder of Adidas brother, Rudolf Dassler. Puma itself was established in 1947, originally the name of his company called Ruda which combines the name of the founder Rudolf Dassler Rudolf but later changed it to a puma Puma with a symbol that will jump. Puma also has major offices in Germany together with Adidas.
The founder of the famous brand has more than his father work the same background, the shoemakers and shoe maker has a small company. Van Wilhelm Christoph Dassler was a worker of the factory shoemaker and his wife Pauline in the laundry business run a Bavarian town of Herzogenaurach. The eldest son, Rudolf was the earliest to join the ayahnyadi where his father worked making shoes. Adolf or what is often called by the name Adi, producing shoes for the first time in his mother's kitchen. In 1924 after returning from duty in World War I, Adi founded a small company called "Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory)" after her sister decided to join work producing shoes. The company is on the run with it - indeed by two brothers originally ini.Kantor was still in his mother's laundry. And whether you know? if shoe production was originally made from the hard and heavy (if not wrong of iron), but then immediately updated into the shoes more comfortable to wear.
Adidas shoes the first time in production
Two brothers attempt to introduce their products include advanced (by the author), they've dared to become a sponsor for athletes. Athletes who are fortunate Jesse Owen, a sprinter blooded African-American at that moment right there all summer Olympics in 1936. At the time Owen got gold medals and instantly Dassler brothers name an instant hit, people - people began to be interested in buying their shoes. Sales reached 200,000 shoe market was sold before World War II.
Well, after the success obtained, the Dassler brothers in dera trial (which resulted in the two companies were formed). Actually the reason they disagree is because of a misunderstanding. At the time of Rudolf and Adi together - join together in the Nazi party, there was a time when the allies attacked. Adi is trying to escape with his family by way of climbing brought them refuge where Rudolf and his family already there first. Adi spontaneously emit words - the real rant aimed for the allied forces who attacked them, but for Rudolf word - word and his family. And then him when he was arrested on the participation of American soldiers Warren SS role in the organization, he blamed his sister was the cause him to be like that.
This dispute has become a hot topic really in their home town of Herzogenaurach, even in the city until the ball has two clubs that support ASV Herzogenaurach by Adidas, while FC Herzogenaurach in support by Puma. In 1948 after World War II Puma had dominated his existence, the West German soccer team wore Puma shoes production and Athletes Jorsey Barthel of Luxembourg also wear Puma USIM summer Olympics 1952.
Something interesting when Armin Harry athlete, a sprinter who paid for by Puma as part of the sponsor. Harry previously used Adidas, Adidas charging the Puma as their pay. At that Adidas refused to pay the athlete, but when the athlete decides to use the Puma and win the game, he even claimed to use Adidas shoes was the one who made him get the gold medal. This makes the owner of Adidas furious.
This dispute lasted until the end of their death, the two brothers never got along despite ga buried in one grave. As long as they try to get away at odds with each other as far as possible.
That's the sad story behind the success of Brand Adidas and Puma. Although the two companies finally had a chance to make peace when the famous football player, Pele wants tied to both companies simultaneously, tetep wrote very unfortunate if the founders to the end keep a sense of revenge, but they were brothers.
Create a writer does, if you want the appeal - compare which product is better or famous, after knowing its history writers think they are successful and great. While Adidas has a wide - range of products are more varied but less cool Puma also ga. Essentially they are both great, even according to the story, famouslly they could make two allies who fought in World War II had come together just because of football. The power of marketing * (Which certainly inherited from parents), their persistence, their courage was able to make two great companies that are now so successful and well known in the whole world.
